Hylman digs deep into India to understand the growth of the Indian market over the last 20 years, best performing industries, risks in the market, future outlook, and recommendations for companies doing business there. As a global management consultancy, Hylman strives to be at the forefront to support companies by providing expert guidance on market entry, risk management, talent acquisition, digital transformation, sustainability, and ESG.
India is the world's seventh-largest country by land area and the most populous country in the world, with 1.42 billion people as of January 2023, crossing the ever reigning leader in population, China. It is also one of the fastest-growing economies in the world, with an average annual growth rate of around 7% over the last two decades. Hylman takes a closer look at the Indian market, its growth over the last 20 years, best performing industries, risks in the market, future outlook, and recommendations for companies doing business there.
Growth over the last 20 years:
Over the last two decades, India has undergone a significant transformation, with its economy growing at an impressive rate. The country's GDP has increased from $471 billion in 2000 to $3.47 trillion in 2022. This growth has been driven by several factors, including economic liberalization, an expanding middle class, and a large pool of skilled labor.
One of the key drivers of India's growth over the last 20 years has been its rapidly expanding services sector, which accounts for around 55% of the country's GDP. The IT and software services industry, in particular, has been a major contributor to India's economic growth. Other sectors that have performed well include healthcare, pharmaceuticals, and renewable energy.
Best performing industries:
The Indian market offers many opportunities for businesses across various sectors. Some of the best-performing industries in India include:
- Information Technology: The Indian IT sector has grown significantly over the last few decades, with many multinational companies establishing a presence in the country. The sector is expected to continue to grow, with increasing demand for digital transformation services and emerging technologies such as artificial intelligence and machine learning.
- Pharmaceuticals: India is one of the largest producers of generic medicines in the world, with a strong domestic market and an established reputation for quality and affordability. The industry is expected to continue to grow, driven by increasing demand for healthcare services and rising disposable incomes.
- Renewable Energy: India has set ambitious targets for renewable energy reaching a renewable energy capacity of 172.72 GW as of October 31st, 2022. The sector has attracted significant investment and is expected to continue to grow as the government continues to support renewable energy initiatives.
- E-commerce: India's e-commerce market has grown significantly in recent years, driven by increasing internet penetration and rising disposable incomes. The sector is expected to continue to grow, with increasing adoption of digital payments and the emergence of new business models.
- Financial Services: India's financial services sector has been growing rapidly, driven by factors such as increasing financial inclusion, rising investments, and a growing middle class. Major players in the Indian financial services market include HDFC Bank, ICICI Bank, and SBI.
Healthcare: India's healthcare industry has been growing rapidly, driven by factors such as rising healthcare spending, increasing demand for healthcare services, and a growing population
Future outlook:
- Continued Economic Growth: Despite the challenges posed by the COVID-19 pandemic, India is expected to continue to experience strong economic growth in the coming years, driven by factors such as rising consumer demand, increasing investments, and a growing middle class. Not to forget, it has surpassed the UK becoming the world's fifth-largest economy as of September of 2022. The government's ambitious initiatives, such as Make in India, Digital India, and Skill India, are expected to drive growth across various sectors.
- Increasing Digitization: India is rapidly digitizing, with the government's Digital India initiative playing a key role in driving this trend. This presents opportunities for companies in areas such as e-commerce, fintech, and digital infrastructure.
- Focus on Sustainability: India is increasingly focusing on sustainability, with initiatives such as the International Solar Alliance and the Smart Cities Mission driving investments in renewable energy and sustainable infrastructure.
- Growing Importance of ESG: Environmental, social, and governance (ESG) considerations are becoming increasingly important in the Indian market, with investors and consumers placing greater emphasis on companies' sustainability practices.
- Emphasis on Local Manufacturing: The Indian government has placed a strong emphasis on local manufacturing, with initiatives such as the Make in India campaign encouraging domestic production and reducing reliance on imports.
- Consumer market: India's consumer market is also expected to continue to grow, driven by rising disposable incomes, urbanization, and a growing middle class. This presents opportunities for businesses across various sectors, particularly in areas such as consumer goods, e-commerce, and healthcare.
However, there are also several challenges that companies need to be aware of, such as the country's infrastructure, regulatory environment, and corruption. Companies need to take a strategic approach to entering and operating in the Indian market, taking into account these risks and challenges.
Risks in the market:
- While India presents many opportunities for businesses, there are also several risks that companies need to be aware of when operating in the country. Some of the key risks include:
- Political and Regulatory Environment: India has a complex regulatory environment, with different laws and regulations at the national, state, and local levels. Companies need to be aware of these regulations and ensure compliance to avoid any legal or financial risks.
- Infrastructure: India's infrastructure is still developing, with inadequate transport, logistics, and power infrastructure in many parts of the country. Companies need to consider these challenges when planning operations in India.
- Corruption: Corruption is a significant issue in India, with companies facing challenges in obtaining permits, licenses, and approvals. Companies need to take appropriate measures to mitigate these risks, such as implementing strong compliance programs.
- Currency Fluctuations: The Indian rupee is a volatile currency, and fluctuations in exchange rates can impact the profitability of companies operating in India.
- Intellectual Property Protection: India's intellectual property laws are still evolving, and companies may face challenges in protecting their patents, trademarks, and copyrights.
- Labor Laws: India's labor laws are complex and can pose challenges for companies, particularly in areas such as employee benefits, termination, and dispute resolution.
- Cybersecurity: India is vulnerable to cyber-attacks, and companies need to ensure that they have appropriate cybersecurity measures in place to protect their data and systems.
- Social and Environmental Issues: Companies operating in India need to be aware of social and environmental issues, such as labor rights, pollution, and climate change. Failure to address these issues can impact a company's reputation and profitability.
Recommendations for companies doing business in India:
- Conduct thorough market research: Companies should conduct comprehensive market research to understand the local market, regulatory environment, and cultural nuances. This will help them to develop an appropriate strategy for entering and operating in the Indian market.
- Risk management: It is important for companies to conduct a thorough risk assessment and develop a comprehensive risk management plan when operating in the Indian market. This can help them to identify and mitigate potential risks, and ensure that they are compliant with local laws and regulations.
- Partner with local businesses: Partnering with local businesses can provide companies with valuable local expertise and help them to navigate the complex regulatory environment.
- Build strong relationships with government officials: Building strong relationships with government officials can help companies to navigate the complex regulatory environment and ensure compliance with local laws and regulations.
- Invest in infrastructure: Investing in infrastructure, such as transport, logistics, and power infrastructure, can help companies to overcome some of the challenges associated with operating in India.
- Implement strong compliance programs: Implementing strong compliance programs can help companies to mitigate the risks associated with corruption and ensure compliance with local laws and regulations.
- Build strong relationships with local communities: Companies should prioritize building strong relationships with local communities to ensure that their operations are socially responsible and sustainable.
- Develop a strong local talent pipeline: India has a large pool of talented professionals, and companies should focus on building a strong local talent pipeline to support their operations.
- Leverage digital technologies: India is a rapidly digitizing economy, and companies should leverage digital technologies to enhance their operations, improve customer experiences, and drive growth.
- Embrace diversity and inclusion: India is a diverse country, and companies should embrace diversity and inclusion in their operations and workforce. This can help them to build stronger relationships with local communities and customers.
- Engage in corporate social responsibility: Companies should prioritize corporate social responsibility initiatives to give back to the communities where they operate and enhance their reputation in the local market.
In conclusion, India's market presents many opportunities for businesses across various sectors. However, companies need to be aware of the risks and challenges associated with operating in the country and take a strategic approach to entering and operating in the market. By conducting comprehensive market research, partnering with local businesses, building strong relationships with government officials, investing in infrastructure, and implementing strong compliance programs, companies can succeed in India's rapidly growing market.