Livestock

Transforming the Livestock Industry: Leveraging the Potential of Halal Principles to Lead the Way to More Sustainable, Ethical, and Healthier Meat Production

by Yaman Al-Shama | 10 May 2023

As the livestock industry continues to face numerous challenges, companies must navigate a changing landscape to meet the growing demand for sustainable and ethical meat production. Halal meat production presents a potential solution, and Hylman, a global management consulting firm, affirms its position to help companies in tapping into the growth opportunities presented by the halal meat market. With continuous R&D and expertise in strategy, operations, and innovation, Hylman is always striving to navigate the complexities of the industry for its clients and implement best practices to achieve success in this rapidly growing sector.

The livestock industry has seen significant growth and development in recent years, with new trends and best practices emerging to help companies achieve success. The demand for halal meat, in particular, has been on the rise, with consumers seeking out high-quality products that meet their religious and ethical requirements. However, there are also risks and pain points associated with the industry, including issues around animal welfare, sustainability, and economic volatility. In this article, we will explore the latest trends in the livestock industry, best practices and methods, benefits of halal meat, major success stories, risks and pain points, mitigating solutions, future outlook, and recommendations to companies.

 

 

Trends in the Livestock Industry

 

The livestock industry has undergone significant changes in recent years, driven by consumer demand and technological advancements shaping the way that companies operate. Some of the latest trends in the industry include:

 

1. Increased focus on animal welfare: There is growing concern among consumers around the treatment of animals in the livestock industry. In response, many companies are adopting new practices to improve animal welfare, such as reducing the use of antibiotics, improving living conditions, and increasing access to outdoor areas.

 

2. Adoption of precision agriculture: Precision agriculture is the use of data and technology to optimize farming practices and improve productivity. In the livestock industry, this includes the use of sensors and data analytics to monitor animal health and behavior, as well as precision feeding systems that provide animals with the exact nutrients they need.

 

3. Growth of alternative protein sources: With the rise of plant-based diets and concerns around the environmental impact of meat production, many companies are exploring alternative protein sources, such as plant-based meat, cell-based meat, and insect protein. These products offer a more sustainable and ethical alternative to traditional meat products.

 

4. Embrace of automation: Automation is becoming increasingly common in the livestock industry, with companies adopting technologies such as robotic milking systems, automated feeding systems, and autonomous vehicles for waste management. These technologies improve efficiency, reduce labor costs, and improve animal welfare.

 

5. Adoption of sustainable farming practices: Many companies in the livestock industry are adopting sustainable farming practices, such as regenerative grazing, cover cropping, and conservation tillage. These practices help to reduce environmental impact, improve soil health, and promote biodiversity.

 

6. Increased focus on transparency and traceability: Consumers are increasingly concerned about the origin and quality of the products they consume. As a result, many companies are adopting technologies such as blockchain to provide consumers with greater transparency and traceability throughout the supply chain.

 

 

Best Practices and Methods

 

The adoption of best practices and methods is crucial for companies in the livestock industry to achieve success. This includes a focus on animal welfare, environmental sustainability, and economic viability. Some of the best practices and methods that are being adopted in the industry include:

 

1. Use of low-stress handling techniques: Handling animals can be stressful for both the animals and the handlers. Using low-stress handling techniques, such as moving animals slowly and quietly, can help to reduce stress and improve animal welfare.

 

2. Adoption of precision feeding: Precision feeding systems provide animals with the exact nutrients they need, based on factors such as age, weight, and growth stage. This reduces waste and improves animal health and productivity.

 

3. Implementation of biosecurity measures: Biosecurity measures, such as regular cleaning and disinfection of facilities, help to prevent the spread of diseases between animals. This is particularly important in intensive livestock farming systems, where animals are housed in close proximity.

 

4. Use of alternative feed sources: The use of alternative feed sources, such as algae, insects, and food waste, can reduce the environmental impact of livestock farming by reducing reliance on soy and other crops that contribute to deforestation.

 

5. Implementation of sustainable farming practices: Sustainable farming practices, such as regenerative grazing, conservation tillage, and cover cropping, can help to improve soil health, promote biodiversity, and reduce environmental impact.

 

6. Provision of proper housing and living conditions: Animals should be housed in conditions that allow them to exhibit natural behaviors, such as access to outdoor areas, sufficient space to move around, and comfortable bedding.

 

7. Monitoring of animal health and behavior: Regular monitoring of animal health and behavior can help to identify and address issues such as disease, stress, and poor nutrition.

 

8. Use of technology to improve productivity and efficiency: Technologies such as robotic milking systems, automated feeding systems, and data analytics can improve productivity and efficiency while reducing labor costs.

 

 

Halal Meat Production and Application

 

Halal meat production is a process that adheres to Islamic dietary laws, which specify the methods and conditions under which animals are raised, slaughtered, and processed for consumption. The halal meat market is a rapidly growing segment of the global meat industry, driven by the increasing Muslim population, rising disposable incomes, and growing awareness of halal standards.

 

The production of halal meat involves several key steps, including:

 

1. Animal rearing: The animals used for halal meat production must be raised in accordance with Islamic principles, which require that they be treated with respect and kindness. This includes providing adequate space, nutrition, and medical care, as well as avoiding any practices that cause unnecessary harm or suffering.

 

2. Slaughter: The halal slaughter process involves using a sharp knife to sever the jugular vein and carotid artery, while ensuring that the spinal cord remains intact. The animal must be alive and healthy at the time of slaughter, and must not be stunned prior to the procedure.

 

3. Processing: After slaughter, the animal is processed to remove the skin, organs, and other non-meat parts. The meat is then cut, trimmed, and packaged for sale to consumers.

 

Halal meat production is subject to strict standards and guidelines, which are enforced by halal certification bodies. These bodies inspect and certify production facilities, ensuring that they adhere to the necessary standards and procedures. The certification process involves examining the entire production chain, from animal rearing to processing and distribution, to ensure that all aspects of the process are compliant with Islamic dietary laws.

 

The application of halal meat extends beyond the food industry. It is also used in the production of cosmetics, pharmaceuticals, and other consumer goods. Halal certification is increasingly being sought by manufacturers of these products, as Muslim consumers are becoming more conscious of the halal status of the products they use.

 

In addition to its religious significance, halal meat is also valued for its quality and nutritional properties. Halal meat is known for its tenderness, juiciness, and rich flavor, which is attributed to the halal slaughter process. The process of halal slaughter is said to result in a more humane and hygienic method of meat production, which is also believed to enhance the quality and taste of the meat.

 

The global halal meat market size is projected to continue growing significantly. According to Straits Research, the market was valued at USD 802 billion in 2021 and is predicted to reach USD 1.7 trillion by 2030 at CAGR of 7.4%. This growth is driven by the increasing Muslim population, rising demand for halal products, and growing awareness of halal standards. The market is also expected to benefit from the growing trend towards sustainable and ethical meat production, as halal meat is seen as a more humane and environmentally friendly alternative to conventional meat products.

 

Halal meat production and application represent a significant and growing segment of the global meat industry. The production process adheres to strict standards and guidelines, ensuring that the meat is produced in a humane and ethical manner. The quality and nutritional properties of halal meat make it a desirable product for consumers, while the growing demand for halal products presents opportunities for producers and manufacturers.

 

 

Benefits of Halal Meat

 

Halal meat has several benefits, including:

 

1. Improved animal welfare: Islamic dietary laws require animals to be treated with respect and compassion. As a result, halal meat is typically sourced from animals that have been raised in humane conditions and slaughtered in a way that minimizes pain and distress.

 

2. Greater food safety: Halal meat is subject to strict hygiene and safety requirements, including the use of clean utensils and surfaces, as well as proper handling and storage. This reduces the risk of contamination and ensures that the meat is safe for consumption.

 

3. Health benefits: Halal meat is typically free from hormones, antibiotics, and other additives that are commonly used in conventional meat production. As a result, it may be a healthier choice for consumers who are concerned about their diet and nutrition.

 

4. Cultural significance: Halal meat is an important part of Islamic culture and tradition, and is often consumed as part of religious festivals and celebrations. For many Muslims, consuming halal meat is an important aspect of their identity and religious practice.

 

5. Market demand: With the growing Muslim population around the world, there is increasing demand for halal meat products. This has created opportunities for companies in the meat industry to tap into new markets and expand their customer base.

 

6. Transparency and traceability: Halal meat is subject to strict certification and labeling requirements, which ensure that consumers can trace the origin of the meat and verify that it has been prepared in accordance with Islamic dietary laws. This provides greater transparency and accountability throughout the supply chain.

 

7. Environmental sustainability: Halal meat production often involves sustainable and ethical farming practices. This includes using natural feed, providing animals with ample living space and allowing them to graze freely, and implementing sustainable waste management practices. These practices reduce the carbon footprint of meat production and contribute to environmental sustainability.

 

8. Economic benefits: Halal meat production has the potential to generate significant economic benefits for farmers and producers. With the growing demand for halal meat products, there is a need for increased investment in halal meat production and processing infrastructure, which can create job opportunities and stimulate economic growth in local communities.

 

9. Adherence to ethical and moral principles: Halal meat production is guided by strict ethical and moral considerations that prioritize animal welfare and respect for life. This aligns with the values of many consumers who are increasingly concerned about the ethical and environmental impact of their food choices. By prioritizing the humane treatment of animals and respect for life, halal meat production can promote a more compassionate and ethical approach to food production.

 

10. Improved food security: Halal meat production can contribute to improved food security by providing a reliable source of high-quality protein to Muslim communities around the world. This is particularly important in areas where access to safe and nutritious food is limited.

 

11. Reduced food waste: Halal meat production often involves using the entire animal, which reduces food waste and ensures that no part of the animal goes to waste. This is in line with the principles of sustainability and responsible resource management.

 

12. Higher quality meat: Halal meat is often considered to be of higher quality than conventional meat. This is because the halal slaughtering process is designed to minimize the stress and pain experienced by the animal, which can have a positive impact on the quality and flavor of the meat.

 

13. Improved animal health: Halal meat production often involves more natural and holistic approaches to animal health and welfare, such as using herbal remedies and avoiding the use of antibiotics and hormones. This can help to maintain the health and wellbeing of the animals, which in turn can lead to higher quality meat.

 

14. Increased consumer trust: Halal meat is subject to strict certification and labeling requirements, which provide consumers with greater transparency and accountability throughout the supply chain. This can help to build trust and confidence among consumers, who may be more willing to purchase meat products that they know have been produced in accordance with ethical and religious guidelines.

 

15. Diversification of meat options: Halal meat production can help to diversify the range of meat options available to consumers, particularly in regions with large Muslim populations. This can provide consumers with greater choice and variety, while also contributing to a more diverse and inclusive food system.

 

16. Promotion of cultural understanding: Halal meat can serve as a means of promoting cultural understanding and appreciation. By learning about the dietary and religious practices of different cultures, consumers can develop a greater respect and appreciation for cultural diversity, which can help to foster greater social harmony and cohesion.

 

17. Health benefits: Halal meat production is subject to strict hygiene and food safety requirements, which can help to ensure that the meat is safe and healthy to eat. Halal meat is also generally leaner than conventional meat, which can be beneficial for those looking to maintain a healthy diet.

 

18. Support for small-scale farmers: Halal meat production can provide a source of income for small-scale farmers and producers who may not have access to larger markets. This can help to promote rural development and support local economies.

 

19. Preservation of traditional knowledge and skills: Halal meat production often involves traditional knowledge and skills that have been passed down through generations of farmers and producers. By supporting these practices, halal meat production can help to preserve cultural heritage and promote traditional ways of life.

 

20. Reduced risk of disease transmission: The halal slaughtering process involves cutting the animal's throat in a single, swift motion with a sharp knife. This process is designed to minimize the animal's pain and stress, but it also has the benefit of reducing the risk of disease transmission through contact with the animal's blood.

 


Drawbacks of Pork meat

 

Swine and pig meat have long been staples in many diets around the world, but there are several drawbacks associated with their consumption. Some of the major drawbacks of swine and pig meat are:

 

1. High fat content: Swine and pig meat are high in saturated fat, which can contribute to heart disease, high cholesterol, and other health issues.

 

2. Health risks: Consumption of pork meat has been linked to an increased risk of several diseases, including diabetes, hypertension, and some types of cancer.

 

3. Religious and cultural restrictions: Swine and pig meat are prohibited in several religions and cultures around the world, which limits their consumption among certain populations.

 

4. Ethical concerns: Pig farming practices have been criticized for their use of gestation crates, which confine pregnant sows in small spaces, and their use of antibiotics, which can contribute to the development of antibiotic-resistant bacteria.

 

5. Environmental impact: Pig farming also has a significant impact on the environment, as it generates large amounts of waste and contributes to deforestation, water pollution, and greenhouse gas emissions.

 

6. Trichinosis: Swine meat can carry the parasite Trichinella spiralis, which can cause a serious and potentially fatal illness called trichinosis if consumed by humans.

 

7. Allergies: Some people may have an allergy to pork meat, which can cause symptoms such as hives, swelling, and difficulty breathing.

 

8. Processing and storage issues: Swine meat can be contaminated during processing and storage, leading to the growth of harmful bacteria such as Salmonella and E. coli.

 

Given these drawbacks, many people are turning to alternative meat sources, such as halal meat, which offers several benefits over traditional swine and pig meat. Halal meat production follows strict guidelines and ethical practices that ensure the welfare of the animals, while also meeting religious and cultural requirements. Additionally, halal meat is often lower in fat content and can be a healthier alternative to swine and pig meat. With the increasing awareness of these drawbacks and the benefits of halal meat that restricts against the use, trade or consumption of pig meat, there is a growing trend towards the halal consumption as the healthier and more sustainable alternative to traditional habits.


 

Major Success Stories

 

The livestock industry has seen many success stories in recent years, with companies adopting health first principles, innovative practices and technologies to achieve growth and success. Some of the major success stories in the industry include:

 

1. Al Islami Foods: Al Islami Foods is a UAE-based halal meat producer that has become a household name in the Middle East. The company was founded in 1970 and has since grown to become one of the largest halal meat producers in the world, with a wide range of products including chicken, beef, lamb, and processed meats. Al Islami Foods has won numerous awards for its quality and innovation, and is known for its commitment to ethical and sustainable practices.

 

2. Midamar Corporation: Midamar Corporation is a US-based halal meat producer that specializes in beef, lamb, and chicken products. The company was founded in 1974 and has since become a leading supplier of halal meat to Muslim communities in the US and around the world. Midamar Corporation is known for its strict adherence to halal guidelines, as well as its commitment to quality and customer service.

 

3. Janan Meat: Janan Meat is a UK-based halal meat producer that specializes in lamb and beef products. The company was founded in 1999 and has since become a major supplier of halal meat to retailers and food service providers in the UK and across Europe. Janan Meat is known for its high standards of quality and safety, as well as its commitment to animal welfare and sustainability.

 

4. AHDB Beef & Lamb: AHDB Beef & Lamb is a UK-based organization that works to support the development of the beef and lamb industry in the UK. The organization provides a range of services to farmers and producers, including market analysis, research and development, and training and education. AHDB Beef & Lamb has made significant efforts in recent years to support the development of the halal meat sector in the UK, including the launch of a halal assurance scheme and the provision of training and resources for halal meat producers.

 

5. Farmison & Co: Farmison & Co is a UK-based online retailer that specializes in high-quality, ethically sourced meat products. The company works with a range of small-scale farmers and producers to source its meat, including halal meat from certified suppliers. Farmison & Co is known for its commitment to quality and sustainability, as well as its innovative approach to online retail.

 

 

Risks and Pain Points

 

While the livestock industry as a whole has many benefits, there are also several risks and pain points that producers must navigate. Here are some of the key challenges faced by the livestock industry:

 

1. Animal welfare: One of the biggest concerns in the livestock industry is the welfare of the animals. Livestock animals are often kept in confined spaces and may be subjected to stressful or inhumane conditions. This can lead to health problems, reduced productivity, and a negative public perception of the industry.

 

2. Environmental impact: Another major challenge for the livestock industry is its impact on the environment. Livestock farming is a major contributor to greenhouse gas emissions, water pollution, and deforestation. The intensive use of resources such as land, water, and feed also places a strain on the environment and contributes to biodiversity loss.

 

3. Disease outbreaks: The livestock industry is also vulnerable to disease outbreaks, which can have devastating consequences for animal welfare, production, and profitability. Diseases such as foot-and-mouth disease, avian influenza, and African swine fever can spread quickly through livestock populations and may require costly measures such as culling to control.

 

4. Economic volatility: The livestock industry is subject to economic volatility, with prices for meat and other animal products often fluctuating in response to supply and demand factors. Producers may face challenges in managing their production costs and maintaining profitability in a competitive market.

 

5. Food safety and quality: The livestock industry is responsible for producing safe and high-quality meat products for human consumption. However, there are risks associated with foodborne illness and contamination that can arise if proper food safety protocols are not followed.

 

 

Mitigating Solutions

 

To address these risks and pain points, companies in the livestock industry must implement mitigating solutions that prioritize animal welfare, environmental sustainability, and economic stability. Some of these solutions include:

 

1. Animal welfare: Producers can implement practices that improve animal welfare, such as providing adequate space, ventilation, and access to clean water and food. They can also adopt more humane slaughter methods, such as the use of stun guns, which can reduce animal stress and pain.

 

2. Environmental impact: Producers can adopt sustainable farming practices that reduce their environmental impact, such as using renewable energy, reducing waste and water usage, and implementing regenerative agriculture practices. They can also adopt practices that help sequester carbon, such as agroforestry and rotational grazing.

 

3. Disease outbreaks: Producers can implement measures to prevent disease outbreaks, such as regular health screenings, vaccination programs, and biosecurity protocols. They can also work with veterinary professionals and government agencies to monitor and control outbreaks if they occur.

 

4. Economic volatility: Producers can manage economic volatility by diversifying their product offerings, exploring new markets, and implementing cost-saving measures such as reducing waste and improving efficiency.

 

5. Food safety and quality: Producers can implement food safety protocols that ensure their products are safe and of high quality. This includes regular testing and monitoring for contaminants and bacteria, as well as implementing best practices for hygiene and sanitation.

 

In the case of halal meat production, the adherence to halal standards can help mitigate some of the risks and pain points of the livestock industry. Halal production practices typically prioritize animal welfare and emphasize the use of natural and sustainable farming practices. Additionally, the halal certification process involves regular monitoring and auditing, which can help ensure that products are produced to a high standard of safety and quality.

 

 

 

Future Outlook

 

The future outlook for the livestock industry is shaped by several trends and challenges, including technological innovation, changing consumer preferences, and sustainability concerns. Here are some key trends and developments to watch for:

 

1. Technological innovation: Advances in technology are driving innovation in the livestock industry, with new tools and techniques being developed to improve production efficiency, animal welfare, and sustainability. Examples include precision agriculture, gene editing, and alternative protein sources such as cultured meat.

 

2. Changing consumer preferences: Consumer demand for sustainably produced and ethically sourced food products is driving changes in the livestock industry. This includes a growing interest in plant-based diets, as well as demand for meat products that are produced using sustainable and humane farming practices.

 

3. Sustainability concerns: The livestock industry is under increasing pressure to address its impact on the environment, with concerns around greenhouse gas emissions, water usage, and deforestation. This is driving demand for sustainable farming practices and alternative protein sources that have a lower environmental impact.

 

4. Regulation and policy: Governments around the world are introducing policies and regulations that aim to promote sustainable and ethical practices in the livestock industry. Examples include animal welfare standards, greenhouse gas reduction targets, and restrictions on antibiotic use in farming.

 

5. Global demand: The growing global population and increasing affluence in developing countries are driving demand for meat and animal products. This presents opportunities for the livestock industry to expand production and tap into new markets.

 

 

Recommendations to Companies

 

To succeed in the livestock industry, companies must prioritize animal welfare, environmental sustainability, and economic stability. Here are some recommendations for companies operating in the livestock industry:

 

1. Adopt sustainable and ethical practices: Companies should prioritize sustainability and animal welfare in their operations. This includes implementing sustainable farming practices, providing adequate space and nutrition for animals, and using humane slaughter methods.

 

2. Embrace innovation: Companies should explore new technologies and techniques to improve efficiency, reduce waste, and enhance animal welfare. Examples include precision agriculture, genetic editing, and alternative protein sources.

 

3. Monitor and manage risks: Companies should implement risk management strategies to address potential risks, such as disease outbreaks, economic volatility, and supply chain disruptions. This includes developing contingency plans, establishing monitoring systems, and partnering with veterinary professionals and government agencies.

 

4. Invest in research and development: Companies should invest in research and development to better understand the changing needs and preferences of consumers, as well as emerging technologies and trends in the industry.

 

5. Engage with stakeholders: Companies should engage with stakeholders, including consumers, regulators, and local communities, to build trust and ensure that their operations are aligned with stakeholder expectations.

 

6. Seek halal certification: Companies operating in Muslim-majority countries or targeting Muslim consumers should consider seeking halal certification for their products. This can help improve market access and build trust among consumers who value halal standards.

 

7. Implement traceability systems: Companies should implement traceability systems that enable them to track the origin and movement of products through the supply chain. This can help improve transparency and accountability, as well as identify potential risks and opportunities for improvement.

 

8. Embrace automation: Automation can help improve efficiency and productivity in the livestock industry while reducing labor costs. Companies should explore opportunities to automate processes such as feeding, milking, and waste management.

 

9. Develop strategic partnerships: Strategic partnerships can help companies in the livestock industry access new markets, improve supply chain efficiencies, and collaborate on research and development projects. Companies should look for opportunities to form partnerships with other industry players, as well as with companies in related industries such as technology and biotechnology.

 

10. Prioritize sustainability: Consumers are increasingly concerned about the environmental impact of the products they consume, and this trend is likely to continue. Companies in the livestock industry must prioritize sustainability, adopting practices that minimize their environmental footprint and align with consumer values.

 

 

The livestock industry is a vital sector that plays a crucial role in meeting the world's growing demand for protein. However, it is also a sector that faces numerous challenges, including environmental impact, animal welfare, and food safety concerns. As the global population continues to grow, these challenges are likely to become even more pressing, requiring the industry to adopt new technologies and approaches to meet the demand for meat and other animal products sustainably.

 

Halal meat production presents a potential solution to some of these challenges, particularly with regard to animal welfare and food safety concerns. The halal slaughter process is designed to be humane, with strict guidelines in place to ensure that animals are treated with respect and dignity throughout their lives. This approach not only benefits animal welfare, but it can also enhance the quality and taste of the meat.

 

In addition, halal meat production can help to address food safety concerns, as the halal certification process requires that all aspects of the production chain are compliant with strict standards and guidelines. This ensures that the meat is produced and processed in a hygienic and safe manner, with regular inspections and audits to maintain the necessary standards.

 

Furthermore, the halal meat market presents significant growth opportunities for companies operating in the livestock industry. With the global Muslim population projected to reach 2.2 billion by 2030, the demand for halal products is expected to grow significantly. This presents opportunities for companies to expand their product offerings and tap into new markets, while also meeting the growing demand for sustainable and ethical meat production.

 

In conclusion, halal meat production presents a potential solution to some of the challenges facing the livestock industry, particularly with regard to animal welfare and food safety concerns. The halal certification process ensures that the meat is produced in a hygienic and safe manner, while the growing demand for halal products presents opportunities for companies to expand their product offerings and tap into new markets. By adopting halal production methods, companies can not only meet the growing demand for sustainable and ethical meat production but also contribute to the growth and development of the halal meat market.

Yaman Al-Shama

President | Trading, Gold, Autos

Yaman believes in reshaping larger organizations for which he is known to associate with. He has a trustworthy reputation for finding solutions when no one can and be at the frontline before the issue is even thought of. He believes in strengthening the core of services through teamwork and unity while connecting the dots for what might be the only way forward in this day and age.

Livestock

Transforming the Livestock Industry: Leveraging the Potential of Halal Principles to Lead the Way to More Sustainable, Ethical, and Healthier Meat Production

As the livestock industry continues to face numerous challenges, companies must navigate a changing landscape to meet the growing demand for sustainable and ethical meat production. Halal meat production presents a potential solution, and Hylman, a global management consulting firm, affirms its position to help companies in tapping into the growth opportunities presented by the halal meat market. With continuous R&D and expertise in strategy, operations, and innovation, Hylman is always striving to navigate the complexities of the industry for its clients and implement best practices to achieve success in this rapidly growing sector.

by Yaman Al-Shama | 10 May 2023