Transforming Industries with Virtual Reality: Exploring Trends, Opportunities, and Leadership Positions for Dominating Success

by Dick van Schooneveld | 03 Jul 2023

In this comprehensive piece, Hylman delves into the latest trends, opportunities, and best practices in the Virtual Reality (VR) industry, equipping companies with valuable insights to navigate this transformative landscape. As businesses seek to harness the potential of VR, Hylman, the global management consulting firm, emerges as the ideal partner, offering strategic guidance, deep industry knowledge, and innovative solutions on a global scale. With Hylman's expertise, companies can confidently embrace VR, unlocking its limitless possibilities and gaining a competitive edge in this rapidly evolving market.

Virtual Reality (VR) has emerged as a revolutionary technology that has captivated the imagination of individuals and industries alike. With its ability to transport users to immersive and interactive virtual environments, VR has opened up a realm of possibilities for entertainment, gaming, education, training, and beyond. As the VR industry continues to evolve and mature, it is crucial for companies to stay informed about the latest trends, opportunities, and best practices to navigate this dynamic landscape successfully.


In this piece, we delve into the exciting world of VR, examining the latest trends that are shaping the industry. We explore the tremendous opportunities that VR presents for companies across various sectors, from gaming and entertainment to healthcare and industrial applications. Additionally, we analyze the growth and development of the VR industry, highlighting key milestones and advancements that have propelled its expansion.


Furthermore, we discuss the best practices and methods followed by top players in the VR industry, offering insights into how successful companies have approached VR development, content creation, and user experience design. By understanding these best practices, companies can gain valuable knowledge to enhance their own VR initiatives and deliver exceptional experiences to their users.


To illustrate the potential of VR, we showcase major success stories that have captured the attention of both industry insiders and the general public. These success stories demonstrate how VR has transformed industries, created new revenue streams, and revolutionized user engagement. From groundbreaking VR games to immersive training simulations, these examples provide inspiration and highlight the immense possibilities within the VR landscape.


However, along with the opportunities, the VR industry also faces certain risks and pain points. We shed light on these challenges, including motion sickness, high costs, limited content, health concerns, and privacy issues. Understanding these risks is crucial for companies to develop effective mitigation strategies and ensure a positive user experience while addressing industry challenges.


To navigate the evolving landscape of VR successfully, we provide recommendations to companies operating in the industry. These recommendations encompass a range of strategies, from embracing user-centric design and fostering industry collaboration to exploring enterprise applications and investing in research and development. By following these recommendations, companies can position themselves at the forefront of the VR industry and seize the opportunities that lie ahead.



Latest trends


1. Social VR: Collaborative and social VR experiences are gaining traction. Users can connect with friends, family, or strangers in virtual environments, engaging in activities like gaming, virtual events, or virtual hangouts. Platforms like Facebook Horizon and VRChat are at the forefront of this trend, offering shared experiences and fostering virtual communities.


2. VR in Healthcare: The healthcare industry is embracing VR for various applications. Medical training simulations allow aspiring doctors and surgeons to practice procedures in a realistic virtual environment, enhancing their skills and reducing the need for costly physical models. VR is also used for pain management, providing distraction therapy for patients during treatments or rehabilitation. Additionally, VR is being utilized for mental health therapies, helping individuals cope with anxiety, phobias, and PTSD through immersive exposure therapy.


3. Location-Based VR: Dedicated VR arcades and theme parks are emerging, offering users unique and immersive experiences they may not be able to replicate at home. These venues provide high-end VR equipment and specially designed environments that enhance the immersion, making them attractive to both casual users and VR enthusiasts. Examples include The VOID and Zero Latency, where users can participate in team-based adventures and interactive experiences.


4. Augmented Reality (AR) Integration: The integration of VR and AR technologies, known as Mixed Reality (MR), is gaining momentum. By merging virtual elements with the real world, users can interact with both virtual and physical objects simultaneously. This integration opens up new possibilities for gaming, interactive design, remote collaboration, and training. Microsoft's HoloLens and Magic Leap's One are prominent examples of MR devices.


5. VR for Training and Education: VR is revolutionizing training and education across various industries. Aviation and aerospace companies are using VR simulations to train pilots, air traffic controllers, and maintenance technicians in realistic scenarios without risking lives or expensive equipment. Similarly, VR is used in manufacturing and industrial training, allowing workers to practice procedures, machinery operation, and safety protocols in a virtual setting. Educational institutions are also adopting VR to create immersive learning experiences, enabling students to explore historical events, scientific concepts, and virtual field trips.


6. Spatial Computing: Spatial computing is an emerging trend that focuses on the interaction between the physical and digital worlds. It involves the use of sensors, cameras, and advanced algorithms to map physical spaces and enable real-time interactions with virtual objects. Spatial computing has applications in areas like architecture, interior design, retail, and gaming, where users can manipulate and interact with virtual objects in real-world environments.


7. VR in Sports and Entertainment: Virtual Reality is making its way into the sports and entertainment industry, providing fans with immersive experiences and enhancing player training. VR allows sports enthusiasts to witness games from different perspectives, offering a unique sense of presence and engagement. Additionally, professional athletes and teams are leveraging VR for training purposes, analyzing gameplay, and improving performance by simulating real-life scenarios.


8. 5G and Wireless VR: The advent of 5G technology is poised to revolutionize VR by delivering faster and more reliable wireless connectivity. 5G's low latency and high bandwidth capabilities will enable wireless VR experiences, eliminating the need for tethered headsets and providing freedom of movement. This advancement will unlock new possibilities for gaming, remote collaboration, and live events.



Opportunities in the industry


1. Gaming and Entertainment: The gaming sector remains a significant opportunity for VR. The immersive nature of VR experiences enhances gameplay and offers players a more engaging and interactive environment. Developers can create innovative game mechanics and explore new genres tailored specifically for VR. As consumer adoption of VR headsets increases, the demand for high-quality VR games and experiences continues to grow, presenting substantial market potential.


2. Architecture and Real Estate: VR has transformative potential in the architecture and real estate industries. Virtual tours and 3D visualizations allow architects, developers, and real estate agents to showcase properties to potential buyers in an immersive and interactive manner. VR enables virtual walkthroughs, where users can explore spaces and make design choices in a simulated environment. This technology saves time, reduces costs, and enhances the overall buying experience.


3. Tourism and Hospitality: VR can revolutionize the way people explore and experience travel destinations. Travel companies, hotels, and tourist attractions can leverage VR to offer virtual tours, allowing potential visitors to get a realistic sense of the location before making travel decisions. VR can transport users to exotic destinations, showcase hotel rooms and amenities, and provide interactive experiences like virtual snorkeling or historical reenactments. This immersive approach enhances marketing efforts and helps drive tourism.


4. Employee Training and Simulation: VR provides unique training opportunities across various industries. High-risk professions, such as aviation, healthcare, military, and construction, can utilize VR to create safe and realistic training environments. Employees can practice complex procedures, emergency scenarios, or equipment operation in a controlled virtual setting. VR training reduces costs associated with physical training setups, enhances learning outcomes, and improves safety by minimizing real-world risks.


5. Advertising and Marketing: VR offers exciting possibilities for advertising and marketing campaigns. Brands can create immersive and interactive experiences that capture consumers' attention and leave a lasting impact. VR ads can transport users into branded virtual worlds, allowing them to engage with products, explore features, or participate in virtual events. This innovative approach provides a new level of brand immersion and fosters strong customer engagement.


6. Healthcare and Therapy: The healthcare industry presents significant opportunities for VR applications. Virtual Reality is increasingly being used for patient education, providing a visual and interactive platform to explain medical conditions, treatment options, and surgical procedures. VR also plays a vital role in pain management, offering distraction therapy to reduce discomfort during medical procedures or chronic pain conditions. Furthermore, VR-based therapies are emerging in mental health, helping individuals with anxiety, phobias, and PTSD by providing exposure therapy in controlled virtual environments.


7. Education and Training: VR is transforming traditional education by providing immersive and interactive learning experiences. It allows students to explore historical events, visit virtual museums, conduct virtual science experiments, or engage in virtual field trips. VR enables teachers to create engaging content that enhances comprehension and retention. Additionally, VR can facilitate distance learning, providing access to educational resources and opportunities regardless of physical location.


8. Virtual Collaboration and Remote Work: VR has the potential to revolutionize remote collaboration by providing virtual meeting spaces and work environments. Teams spread across different locations can come together in virtual rooms, interact with shared documents, and collaborate as if they were physically present. VR collaboration tools enable more natural and productive interactions, fostering teamwork and eliminating the barriers of physical distance.



Growth and Development


1. Hardware Advancements: Over the years, there have been significant advancements in VR hardware. Head-mounted displays (HMDs) have become more compact, comfortable, and affordable. High-resolution displays offer better image quality, reducing the screen-door effect and enhancing the overall immersive experience. Additionally, improvements in tracking technologies, such as inside-out tracking and hand tracking, have enhanced the accuracy and responsiveness of VR interactions.


2. Increased Consumer Adoption: VR has seen a steady increase in consumer adoption. The availability of more affordable VR headsets, such as the Oculus Quest series, has made VR more accessible to a broader audience. As a result, the user base has expanded, leading to increased demand for VR content, applications, and experiences. The growth in consumer adoption has also driven developers to create a wide range of VR games, applications, and entertainment experiences.


3. Expanding Content Libraries: The VR content ecosystem has grown substantially. Developers and content creators are producing a diverse range of VR experiences, including games, educational applications, training simulations, entertainment content, and more. The availability of compelling and high-quality content is crucial for driving VR adoption and engagement. Major gaming companies, independent developers, and VR-focused studios are continually contributing to the growth of VR content libraries.


4. Improvements in Content Creation Tools: Content creation for VR has become more accessible and efficient. Developers now have access to a variety of user-friendly tools and platforms that simplify the process of creating VR experiences. Game engines like Unity and Unreal Engine offer robust VR development capabilities, enabling developers to build immersive environments, interactions, and realistic simulations more efficiently. These advancements have reduced barriers to entry for content creators and encouraged more innovation in the VR space.


5. Enterprise Adoption: The enterprise sector has shown significant interest in adopting VR technology. Various industries, including automotive, aerospace, healthcare, and manufacturing, are leveraging VR for training, simulation, design visualization, and data analysis. VR enables companies to improve training effectiveness, reduce costs associated with physical setups, enhance safety in high-risk environments, and streamline design and prototyping processes. The enterprise sector's adoption of VR contributes to the overall growth and development of the industry.


6. Technological Convergence: VR is increasingly converging with other technologies, such as augmented reality (AR), artificial intelligence (AI), and haptic feedback. These technological intersections create new possibilities for immersive experiences and enhanced user interactions. For example, combining VR and AR technologies can result in Mixed Reality (MR), where virtual and real-world elements are seamlessly integrated. Similarly, incorporating AI algorithms into VR experiences can enhance realism, adaptive gameplay, and intelligent interactions.


7. Cross-Platform Compatibility: Interoperability and cross-platform compatibility have improved in the VR industry. VR experiences are no longer limited to specific hardware platforms, allowing users to access content across different devices and ecosystems. This expansion of compatibility promotes collaboration, increases market reach for developers, and provides users with a wider range of options and content to choose from.


8. Growing Investment and Industry Support: The VR industry has received substantial investments and support from major tech companies, venture capitalists, and industry stakeholders. These investments fuel research and development, technological advancements, and the creation of innovative VR solutions. Industry collaboration and partnerships are also prevalent, with hardware manufacturers, software developers, and content creators working together to push the boundaries of VR capabilities and drive industry growth.



Best Practices


1. User-Centric Design: Top players in the VR industry prioritize user-centric design. They focus on creating intuitive and immersive experiences that cater to the needs and preferences of their target audience. User testing and feedback play a crucial role in refining the user experience and ensuring that interactions are seamless, comfortable, and enjoyable.


2. Iterative Development: VR companies often follow an iterative development process, continuously refining and improving their products and experiences based on user feedback and market trends. They release regular updates and patches to address bugs, add new features, and enhance performance. This iterative approach allows them to stay agile, adapt to user needs, and deliver high-quality experiences.


3. Optimization and Performance: Top players understand the importance of optimizing VR experiences for performance. They focus on achieving smooth frame rates, minimizing latency, and reducing motion sickness. Through optimization techniques like level-of-detail rendering, efficient resource management, and dynamic graphics settings, they ensure that their experiences run smoothly on a wide range of VR hardware.


4. Collaboration and Partnerships: Collaboration and partnerships are common among top players in the VR industry. Hardware manufacturers, software developers, content creators, and other stakeholders work together to create a cohesive and vibrant ecosystem. By collaborating, they leverage each other's expertise, share resources, and create synergies that drive innovation and accelerate industry growth.


5. Developer Support and Tools: Leading companies in the VR industry provide robust developer support and tools. They offer comprehensive software development kits (SDKs), documentation, tutorials, and forums to assist developers in creating VR experiences. Additionally, they provide resources for troubleshooting, debugging, and performance optimization, enabling developers to create high-quality content efficiently.


6. Content Curation and Quality Control: Top players understand the importance of content curation and quality control in ensuring a positive user experience. They curate and review VR content to maintain a high standard of quality, promoting experiences that meet their platform's guidelines and user expectations. This curation helps maintain user trust, prevents low-quality or inappropriate content from reaching users, and fosters a healthy and vibrant VR ecosystem.


7. Community Engagement: Engaging with the VR community is a common practice among leading VR companies. They actively participate in online forums, social media platforms, and developer communities, fostering a sense of community, gathering feedback, and addressing user concerns. This engagement helps build brand loyalty, gather valuable insights, and create a dialogue with the user base.


8. Continuous Research and Development: Top players prioritize continuous research and development to stay at the forefront of VR technology. They invest in R&D to explore new technologies, improve hardware and software capabilities, and push the boundaries of what is possible in VR. This commitment to innovation allows them to anticipate future trends, create cutting-edge experiences, and maintain a competitive advantage.



Major Success Stories


1. Oculus Rift: Oculus Rift is considered one of the pioneers of modern consumer VR. Its successful Kickstarter campaign in 2012 generated significant buzz and raised $2.4 million. Oculus Rift then caught the attention of Facebook, which acquired the company for $2 billion in 2014. The release of the Oculus Rift in 2016 marked a significant milestone in consumer VR, bringing high-quality VR experiences to a wider audience. Oculus has since continued to innovate with subsequent headsets like the Oculus Quest, Quest 2, Meta Quest Pro, and the much awaited Quest 3, solidifying its position as a leading player in the VR market.


2. PlayStation VR: Sony's PlayStation VR (PS VR) has been a major success in the gaming industry. Released in 2016, PS VR leveraged the existing PlayStation 4 console to provide a more affordable entry point into VR gaming for millions of gamers worldwide. Sony's strong gaming ecosystem, combined with a lineup of popular game titles and established partnerships with game developers, contributed to the success of PS VR. As of 2020, Sony reported selling over 5 million PS VR units.


3. Beat Saber: Beat Saber, developed by Beat Games, is one of the most successful VR games to date. It combines rhythm-based gameplay with virtual reality, where players slash blocks with lightsabers in time with music. Beat Saber quickly gained popularity for its engaging gameplay, catchy music, and addictive mechanics. It has achieved both critical acclaim and commercial success, selling millions of copies across multiple VR platforms and becoming one of the top-selling VR games of all time.


4. HTC Vive: The HTC Vive, developed in collaboration with Valve Corporation, has been instrumental in pushing the boundaries of VR technology. It introduced room-scale tracking, allowing users to move around in a defined physical space and interact with virtual objects. The Vive's precise tracking and high-fidelity graphics made it a popular choice for both consumers and enterprise applications. HTC Vive's success led to the introduction of subsequent models like the Vive Pro and Vive Cosmos, establishing HTC as a prominent player in the VR industry.


5. Tilt Brush: Tilt Brush, developed by Google, has been a standout success in the realm of VR art creation. It allows users to paint in three-dimensional space using virtual brushes, colors, and effects. Tilt Brush revolutionized digital art creation by providing an intuitive and immersive platform for artists to express their creativity. The app garnered widespread acclaim and was a significant driver in promoting VR as a powerful tool for artistic expression.


6. VR in Healthcare: VR has seen significant success in the healthcare industry, particularly in training and therapy applications. Companies like Osso VR and Surgical Theater have developed VR training simulations for medical professionals, enabling them to practice surgeries and procedures in a realistic virtual environment. On the therapy side, companies like AppliedVR and Psious provide VR-based solutions for pain management, anxiety reduction, and exposure therapy. These VR applications have shown promising results, improving training outcomes, patient experiences, and overall healthcare delivery.


7. VR in Education: VR has made substantial strides in the field of education, offering immersive and interactive learning experiences. Platforms like Nearpod and zSpace provide VR-based educational content and simulations, allowing students to explore concepts in subjects like science, history, and geography. Additionally, platforms like Engage and ClassVR enable virtual classrooms and remote learning, creating new opportunities for education in virtual environments. The success of VR in education is evidenced by its adoption in various schools and educational institutions globally.



Risks and Pain Points


1. Motion Sickness and Discomfort: One of the primary challenges in VR is the risk of motion sickness and discomfort. Some users may experience symptoms like nausea, dizziness, or headaches when using VR headsets, especially during experiences with rapid movement or inconsistent frame rates. While advancements in hardware and optimization techniques have reduced these issues, they still pose a concern for some users and may limit the duration of VR experiences.


2. High Cost of Entry: The cost of VR hardware, particularly high-end VR headsets, can be a barrier to entry for many consumers. While more affordable options have become available, such as standalone headsets, the initial investment for a quality VR setup, including a headset and capable computer, can still be substantial. This cost factor limits the accessibility of VR to a wider audience and may slow down adoption rates.


3. Limited Content Quantity and Quality: Despite the growth in VR content libraries, the quantity and quality of available experiences still lag behind those of traditional gaming and entertainment platforms. While there are notable success stories, there remains a need for more diverse and compelling content to attract and retain users. The development of high-quality VR experiences can be time-consuming, resource-intensive, and requires specialized knowledge, which can limit the availability of content.


4. Health and Safety Concerns: VR experiences can potentially pose health and safety risks if not used properly. Extended periods of VR usage can lead to eye strain, fatigue, and other discomforts. Moreover, users may become disoriented in the virtual world, leading to accidents or collisions with real-world objects. Adequate guidelines, warnings, and education on safe VR usage are essential to mitigate these risks and ensure user safety.


5. Social Isolation and Limited Interaction: VR, especially when used extensively, can lead to social isolation. Immersive experiences may limit physical interaction with others, as users are engrossed in their virtual environment. The lack of face-to-face communication and physical presence can affect social connections and engagement. Addressing this challenge requires the development of social VR platforms and applications that facilitate interaction, collaboration, and shared experiences within the virtual world.


6. Privacy and Data Security: VR systems collect user data, such as movement patterns, biometric data, and user preferences. The collection and storage of personal information raise privacy concerns. Additionally, the risk of data breaches and unauthorized access to user data poses a significant challenge for the VR industry. Companies must implement robust security measures, adhere to privacy regulations, and ensure transparent data handling practices to protect user privacy.


7. Fragmented Hardware and Software Ecosystem: The VR industry is characterized by a fragmented ecosystem of hardware platforms, operating systems, and software development tools. This fragmentation can lead to compatibility issues, limited cross-platform functionality, and increased development complexity. Developers often need to create separate versions of their applications for different hardware platforms, which can result in fragmented user experiences and increased development costs.


8. Lack of Standardization and Industry Guidelines: The absence of industry-wide standards and guidelines poses challenges in the VR industry. The lack of consistent guidelines for design, user comfort, interaction, and content creation can lead to inconsistent experiences across different VR applications. Standardization efforts are necessary to establish best practices, ensure user comfort and safety, and foster interoperability among VR devices and software.



Mitigating Solutions


1. Motion Sickness and Discomfort:

   - Optimize Performance: Developers should focus on optimizing VR experiences for performance, ensuring smooth frame rates, low latency, and minimizing motion sickness-inducing factors like sudden camera movements.

   - Comfort Settings: Provide adjustable comfort settings within VR applications, allowing users to customize their experience based on their comfort level.

   - Design Guidelines: Follow design guidelines that promote comfort in VR, such as minimizing artificial locomotion, providing visual cues for orientation, and avoiding excessive head movement.


2. High Cost of Entry:

   - Affordable Alternatives: Continue to develop and promote more affordable VR options like standalone headsets, which eliminate the need for expensive gaming computers.

   - Partnerships and Bundles: Forge partnerships with hardware manufacturers, internet service providers, or other relevant companies to offer discounted bundles or subscription-based services, making VR more accessible to a wider audience.

   - Financing Options: Explore financing programs or subscription models that allow users to pay for VR hardware and content in installments, reducing the upfront cost.


3. Limited Content Quantity and Quality:

   - Developer Incentives: Offer support, resources, and incentives to developers, including funding, training, and collaboration opportunities, to encourage the creation of high-quality and diverse VR content.

   - Content Curation and Quality Control: Establish robust content curation processes to ensure that only high-quality and engaging experiences are featured on VR platforms, thereby maintaining user trust and driving the growth of compelling content.


4. Health and Safety Concerns:

   - Safety Guidelines: Provide clear and concise safety guidelines to users, highlighting potential risks and best practices for safe VR usage.

   - Guardian Systems: Implement guardian systems or boundary detection mechanisms within VR environments to help users avoid collisions with real-world objects.

   - Regular Breaks: Remind users to take regular breaks during extended VR sessions to reduce eye strain and fatigue.


5. Social Isolation and Limited Interaction:

   - Social VR Platforms: Develop and promote social VR platforms that enable users to connect, interact, and collaborate with others within the virtual environment, fostering a sense of community and shared experiences.

   - Multiplayer Experiences: Create multiplayer VR experiences that encourage social engagement and cooperation, allowing users to interact with friends and strangers in immersive virtual worlds.


6. Privacy and Data Security:

   - Transparent Data Handling: Clearly communicate how user data is collected, stored, and used, and provide users with options for controlling their data.

   - Robust Security Measures: Implement robust security measures, including encryption, access controls, and regular security audits, to protect user data from breaches and unauthorized access.


7. Fragmented Hardware and Software Ecosystem:

   - Standardization Efforts: Encourage industry-wide collaboration to develop standards and guidelines for hardware compatibility, software development, and user experience design, promoting interoperability and streamlining the VR ecosystem.

   - Cross-Platform Support: Prioritize cross-platform compatibility and invest in tools and technologies that simplify multi-platform development, reducing fragmentation and enhancing user accessibility.


8. Lack of Standardization and Industry Guidelines:

   - Industry Collaboration: Foster collaboration among VR industry stakeholders, including hardware manufacturers, software developers, content creators, and industry associations, to establish common standards and guidelines for VR development, design, and content creation.

   - Research and Education: Support research initiatives and educational programs focused on VR best practices, safety guidelines, and user comfort, ensuring that developers and users have access to up-to-date information and resources.



Future Outlook


The future outlook for the Virtual Reality (VR) industry is promising, with several key trends and developments shaping its trajectory:


1. Continued Technological Advancements: VR hardware and software technologies are expected to advance further, resulting in improved visual fidelity, increased field of view, reduced latency, and enhanced haptic feedback. These advancements will contribute to more immersive and realistic VR experiences, pushing the boundaries of what is possible in virtual worlds.


2. Wireless and Standalone VR: Wireless and standalone VR headsets, like the Oculus Quest series, are gaining popularity due to their convenience and portability. The future of VR is likely to see more standalone devices that require minimal setup and offer untethered experiences, enabling broader adoption and accessibility.


3. Augmented Reality (AR) Integration: The integration of AR and VR technologies is expected to become more prevalent. Mixed reality experiences that combine the virtual and real world will offer unique opportunities in fields such as gaming, education, training, and industrial applications. AR overlays can enhance VR experiences by incorporating real-world objects and environments, further blurring the boundaries between virtual and physical realities.


4. Enterprise and Industrial Applications: VR is increasingly being adopted in various enterprise and industrial sectors. From virtual training simulations for healthcare professionals and industrial workers to virtual prototyping and design reviews in architecture and automotive industries, VR offers cost-effective and immersive solutions for training, collaboration, and visualization. The future will see continued growth in enterprise applications, driving innovation and efficiency across different sectors.


5. Social VR and Collaboration: The emergence of social VR platforms has opened up new possibilities for virtual social interactions and collaboration. The future of VR includes more social experiences, where users can meet, communicate, and engage with others in shared virtual spaces, offering a sense of presence and connection regardless of physical distance. These social VR platforms will enable virtual meetings, events, and shared experiences, transforming how people interact and collaborate remotely.


6. Cross-Platform and Cross-Device Compatibility: With the VR ecosystem becoming more fragmented, there is a growing need for cross-platform and cross-device compatibility. The industry is expected to focus on creating unified standards, tools, and APIs that enable seamless interoperability between different VR hardware and software platforms. This compatibility will allow users to access and share content across multiple devices, enhancing user convenience and content accessibility.


7. Expanded Content Libraries: As the VR user base grows and technology improves, there will be an increasing demand for diverse and high-quality VR content. The future will see a rise in the availability of VR games, experiences, educational content, simulations, and entertainment options. Content creators and developers will continue to innovate and push the boundaries of storytelling, interaction, and immersion in virtual environments.


8. Mainstream Adoption and Market Growth: While VR has made significant strides in recent years, it is still considered a niche technology. However, as hardware becomes more affordable, content libraries expand, and VR experiences become more compelling, the industry is poised for mainstream adoption. Market forecasts predict steady growth in the VR industry, with increased investments, partnerships, and market expansion.



Recommendations to Companies


1. Embrace User-Centric Design: Prioritize user experience and design immersive VR applications that are intuitive, comfortable, and engaging. Invest in user research and testing to understand user preferences, pain points, and expectations. Continuously iterate and refine your VR experiences based on user feedback to ensure a user-centric approach.


2. Focus on Content Creation: Invest in the creation of high-quality, diverse, and compelling VR content. Collaborate with content creators, developers, and studios to produce immersive experiences that resonate with your target audience. Foster partnerships and support initiatives that promote content creation and push the boundaries of storytelling, interaction, and immersion in virtual environments.


3. Foster Industry Collaboration: Actively collaborate with other industry players, including hardware manufacturers, software developers, content creators, and industry associations. Participate in standards development, share best practices, and contribute to the growth and maturation of the VR ecosystem. Collaborative efforts can help drive industry-wide innovation, address common challenges, and establish interoperability standards.


4. Address Accessibility and Affordability: Work towards reducing barriers to entry by focusing on accessibility and affordability. Develop more affordable VR solutions, explore financing options, and forge partnerships to offer discounted bundles or subscription-based services. Additionally, invest in inclusive design practices to ensure that VR experiences are accessible to users with diverse abilities and needs.


5. Explore Enterprise Applications: Look beyond consumer applications and explore the potential of VR in enterprise and industrial sectors. Identify specific industry pain points and develop tailored VR solutions for training, simulation, visualization, and collaboration. Forge partnerships with companies in sectors like healthcare, education, architecture, and manufacturing to co-create industry-specific VR applications.


6. Invest in Research and Development: Allocate resources to research and development initiatives to drive technological advancements in VR. Invest in areas such as hardware improvements, software optimization, user interfaces, haptics, and artificial intelligence integration. Embrace emerging technologies like augmented reality (AR) and mixed reality (MR) to stay at the forefront of the evolving XR landscape.


7. Prioritize Privacy and Security: Implement robust privacy and data security measures to protect user data and build user trust. Comply with privacy regulations, communicate transparently about data collection and usage, and provide users with control over their personal information. Conduct regular security audits and invest in secure infrastructure to safeguard user data from unauthorized access.


8. Educate and Train: Provide educational resources and training programs to empower developers, content creators, and end-users. Offer documentation, tutorials, and best practice guidelines to support VR development and design. Invest in initiatives that promote digital literacy and VR awareness to expand the user base and foster adoption.


9. Foster Partnerships and Ecosystem Growth: Collaborate with complementary companies and stakeholders to drive ecosystem growth. Forge partnerships with hardware manufacturers, content creators, educational institutions, and industry associations to collectively advance the VR industry. Explore strategic alliances, joint ventures, and co-marketing opportunities to expand reach and enhance the overall VR ecosystem.


10. Stay Agile and Adaptive: The VR industry is constantly evolving. Stay agile and adaptive to emerging trends, technologies, and market demands. Continuously monitor industry developments, conduct competitive analysis, and adapt your strategies and offerings accordingly. Embrace feedback and iterate quickly to stay ahead of the curve and maintain a competitive edge.



Virtual Reality (VR) has emerged as a groundbreaking technology that is reshaping industries and captivating users with its immersive and interactive experiences. The rapid advancements in VR hardware and software technologies, coupled with the growing demand for immersive experiences, underscore the potential for continued growth and development in the industry. Companies that recognize the opportunities offered by VR and strategically position themselves to capitalize on them stand to gain a competitive advantage in their respective markets.


By adopting user-centric design principles, companies can create VR experiences that are intuitive, comfortable, and engaging, enhancing user satisfaction and driving adoption. Collaboration within the VR ecosystem is crucial, as industry stakeholders must work together to establish standards, share best practices, and promote interoperability, ultimately advancing the industry as a whole.


The VR industry presents a world of opportunities for companies willing to embrace its transformative power. By understanding the latest trends, following best practices, mitigating risks, and staying ahead of the curve, companies can position themselves as leaders in this evolving landscape. The future of VR is brimming with potential, and it is through the collective efforts of companies, developers, content creators, and users that we will unlock the full possibilities of virtual reality and create a new era of immersive experiences.

Dick van Schooneveld

COO | Telco, Utilities, High tech

Dick is a high-energy, enthusiastic, decisive, proactive, result oriented, structured senior professional with 30 years’ experience in the consulting and technology/telco sector. Entre/intrapreneurial professional having fulfilled many international leadership positions in the high tech, telecoms and utilities industry with focus on innovation, consulting, outsourcing, M&A and smart everything. Through a pragmatic and well defined approach, Dick believes in tomorrow’s IoT and connecting the dots on a global scale with a vision of transforming industries effectively. 


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